Audible, the world’s leading provider of spoken-word entertainment, today announces a new Audible Original audio show, Mo-Joe, an 18-week marathon training diary featuring Sir Mo Farah, Joe Wicks, and George Lamb.
As an official audio partner to the Virgin Money London Marathon 2018, Mo-Joe will give runners the advice, skills, and confidence they need to take their training to the next level, regardless of their ability. Listen to episode one, free with Audible’s 30-day trial, at www.audible.co.uk/run.
Perfectly timed to help listeners work off those Christmas leftovers, four-time Olympic champion and Sports Personality Of The Year 2017, Sir Mo Farah and The Body Coach, Joe Wicks, partner together to form the perfect pair of trainers – funny, engaging and full of useful hints and tips to help you improve your fitness. Listen in as they coach presenter George Lamb through a blood, sweat and tears journey from running novice to marathon pro in just 18 short weeks.
Weaving together intimate audio diary entries from George with expert advice on sports science, equipment, nutrition, routines, rest and everything in-between, Mo-Joe captures George’s determination – and at times, dread – as he prepares for the 26.2-mile race at this year’s Virgin Money London Marathon on 22nd April 2018.
New episodes will be released weekly so runners can train alongside George as he tackles: finding the right footwear, food shopping for his new marathon-friendly diet, pacing, motivation and final race day hacks to help break through the wall (and avoid chafed nipples). The series also includes weekly running goals as advised by the Virgin Money London Marathon and Sir Mo Farah, to help listeners keep on track with their running schedule. Listeners who have their own training questions are invited to share their thoughts on Facebook, Twitter and Instagram using #RunWithAudible. In the final weeks leading up to the Virgin Money London Marathon, Audible will bring together a panel of experts for a special Q&A episode which addresses some of listeners’ most frequently asked questions.
Joining Mo, Joe, and George, the series will also feature interviews with special guests and London Marathon Heroes – including Dame Kelly Holmes amongst others – who’ll share their own hilarious trials, tribulations, and successes during the course of their athletic careers.
Sir Mo Farah said: “It’s been good fun and really rewarding to work on this series with Audible, George and Joe. In many ways, George’s journey acts as a perfect example of what any of us can achieve when we set our minds to something. Whether you’re training for the Olympics or your first marathon, all you need is a goal to work towards, the motivation to keep pushing yourself, and the determination to work through the challenges you’ll face. Whether you’re running the Virgin Money London Marathon this year or not, hopefully, Mo-Joe will inspire runners of all levels to keep active. I can’t wait to see how George improves over the next 18 weeks. I’ll be sure to keep an eye out for him in this year’s race … once I’m safely over the finish line that is!”
Presenter and Virgin Money London Marathon guinea pig, George Lamb, said: “I’m extremely excited, all be it a bit intimidated by the thought of doing the Virgin Money London Marathon next year – it’s something I’ve always wanted to have a go at but haven’t ever been sure where to start. This is going to be an amazing challenge for me and it’s not everyone that gets to say they were trained by an Olympian and one of the world’s best personal trainers. If that doesn’t give me the motivation to get to the finish line, I don’t know what will!”
Audible UK Country Manager, Tracey Markham, said: “We’re delighted to be working with the Virgin Money London Marathon 2018 as an official audio partner. We wanted to create this series to give everyone participating the inspiration to keep going and get some incredible firsthand bits of advice from Mo Farah and Joe Wicks. We’ll be rooting for George and every listener to fly past that finish line.”
Episode one of Mo-Joe is available now, free with Audible’s 30-day trial, at www.audible.co.uk/run.
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