Backstage News on John Cena’s Return to Smackdown

Recently, Smackdown Live has been generating low numbers in rating and viewership. Despite Smackdown recently generating disappointing numbers, WWE officials are said to be “unconcerned”. 
The belief of WWE officials is the reason behind this is John Cena not being active. There is a strong belief backstage within WWE officials is that when John Cena returns his presence will boost ratings as well as attendance figures heading into SummerSlam.